An anchor is the association of a specific stimulus with a specific state. For example we put our hand into flame and we feel pain. Anchors are used as rapid learning techniques. They are therefore a powerful survival tool.
Pavlovian conditioning is an example of anchoring.
However anchors are much wider in application than simply pain/survival.
Other examples are:
National anthem anchored to feeling proud
A song anchored to a product via advertising
Anchors can be used in many ways in NLP techniques or in life! Anchors are used extensively in NLP training, in fact in most NLP techniques, such as the Phobia Cure.
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